Never Too Early to Get Back to School

Back to school is a huge shopping event in the UK, with parents set to spend £1.7 billion this year. Now is the time to ensure your business is at the front of the class and take advantage of the potential of this huge market.

As one school year ends, parents must almost immediately look to the next, making it vitally important to stock all of the school essentials their kids might need, from clothes and bags to lunch boxes and more.  

Spending on school related items is expected to increase on last year, with over a third of parents expecting to spend £100 or more per child than last year, around a quarter plan to spend between £26-£50 more per child, and a similar proportion (24%) said they’ll spend between £51 and £100 per child more than 2022. 

Over half of parents (51%) said they’ll shop for back-to-school items both online and in-store, emphasising the importance of balancing your online offering with in-store displays. Communicate a consistent message throughout your customer’s journey, across all channels, to meet their needs.

Xpres has a wide range of sublimation gifts, perfect for personalisation and meeting back to school requirements. There are also some useful garments in the clothing range to help send them back to school in style!