Back to School | Be Ready

As one school year ends, another is right around the corner and printing businesses need to be aware of, and ready to meet the demand for, the peak back to school shopping season.

According to a Mintel report, consumer spending on back-to-school items surpassed £1335 million in 2023, representing a huge opportunity for those positioned to take advantage of the 2024 event. The back to school market is growing too. In 2023, the UK schoolwear market increased by 4.9% year-on-year, according to data from Kantar.

With 73% of parents thinking it is worth paying more for high-quality products that last this year, brands in the back-to-school retail market need to be active in communicating to parents not just the lowest base price but alternative ways to save. Companies have an opportunity to highlight the key benefits of higher quality products and communicating the value of both the financial and sustainable qualities in buying better-quality products that last longer.

We have a wide range of sublimation blanks and clothing that are ideal for the back to school season. With quality assured every time, make sure your business is ready by stocking up with Xpres now.