Father’s Day is now just around the corner on 19th June. Are you ready to meet the demand as the gifting market continues to rebound from pandemic levels?
Last year, spending on Father’s Day was estimated to be £951 million, compared to £743 million in 2017. The average gift budget increased from £20 to £24 compared to the previous year (pre-pandemic levels of individual spend were £30 on average). Experts are predicting that the market will recover further in 2022, providing many opportunities for businesses.
A 2021 poll by Savvy found 70% of shoppers are bored by the Father’s Day products currently offered in shops and 58% of consumers say that they would spend more if better gifts were available. Personalisation and creativity is key when designing the perfect gifts for your customers and having
The research also found that 65% of consumers plan what to buy ahead of the day with 47% leaving gift purchasing to the last minute. Make sure you are ready to meet the needs of both the early birds and life’s risk takers by stocking up ahead of the big day!
So, how can you provide that personal touch to help you stand out in this market?
Xpres has a huge range of sublimation gifts to help inspire you to succeed. From coasters and mugs to rebrandable clothing, there is something for every dad in this selection.