Back to school is the third largest seasonal shopping event in the UK, with parents set to spend £1.7 billion this year. Now is the time to ensure your business is at the front of the class and take advantage of the potential of this huge market.
As one school year ends, parents must almost immediately look to the next, making it vitally important to stock all of the school essentials their kids might need, from clothes and bags to lunch boxes and more.
Mintel research shows that the cost of school uniforms in the UK continues to rise. Parents said they spent an average of £134 on school uniforms and shoes adding up to a total of £510 million on clothing alone.
Several factors are contributing to a rise in spending: 79% say they prefer to spend more on back to school items that will last, while 61% say they have to buy items with the school logo.
Adding to the burden, 42% of parents said they feel pressure to buy their children branded back to school products and nearly half say there is more pressure now than previously to buy fashionable back to school items.